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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Jennifer Horn

When prepping cars for winter, consumers typically install winter tires and sometimes have their washer fluid and engine checked. This prep work rarely includes replacing the battery, because to most people, “if the car starts, it works.”

http://strategyonline.ca/2015/04/21/shopper-innovation-awards-grand-prix-canadian-tire-tests-the-limits/
 

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